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BOC Group Life Assurance Company Limited approached INTERIUM to design a retail environment enclosing the new brand identity for the first customer service centre at Causeway Bay. We use lots of dark wooden finishings to create a tidy and professional image for their customers. There are open counters to facilitate communication with customers. There is also a corner that customers could rest whilst queuing. In this way, customers could feel at ease with BOC Group and build trust and support.

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